ABOUT DIGITAL MARKETING
Digital marketing involves promoting products, services, or brands using digital channels like search engines, social media, email, websites, and mobile apps to reach and engage target audiences online.
Key Channels
Common channels include search engine optimization (SEO) for organic visibility, pay-per-click (PPC) ads for paid traffic, social media for audience interaction, email marketing for personalized outreach, and content marketing to attract users with valuable resources.
Core Benefits
It enables precise targeting, real-time performance tracking via metrics like ROI and conversions, and cost-effectiveness compared to traditional methods, helping businesses build awareness and drive sales across B2B and B2C models.
TYPES OF DIGITAL MARKETING..
SEO (Search Engine Optimization): Improves website visibility on search engines like Google through organic methods.
SEM/PPC (Search Engine Marketing/Pay-Per-Click): Paid ads on search results, charged per click.
Social Media Marketing: Engages audiences on platforms like Instagram and Facebook via posts and ads.
Content Marketing: Creates valuable content like blogs to attract and retain customers.
Email Marketing: Sends targeted emails for promotions and nurturing leads